Yale study: Unvaccinated white evangelicals appear immune to pro-vaccine messaging
White evangelical Christians have resisted getting vaccinated against COVID-19 at higher rates than other religious groups in the United States. A new study by Yale researchers provides evidence that persuading these vaccine holdouts to get their shots has only gotten more difficult. The study, published in the journal Proceedings of the National Academy of Sciences , combines two survey experiments testing the effectiveness of various persuasive messages in shifting white evangelicals’ attitudes about vaccination. The first survey was conducted in October 2020, while Donald Trump was president and before the COVID-19 vaccines were approved for use in the United States, and the second occurred in May 2021, several months after people started getting jabs. In the first survey, a message appealing to people’s sense of community interest, reciprocity, and the potential embarrassment of getting others sick after refusing the vaccines proved most effective in persuadi...